CASE studies

Through purpose-driven partnerships, we help amplify diverse voices and create lasting impact. Here are a few examples of how we’ve made a difference.

DMHC had never advertised its Health Care supportive services to residents within California. As a consumer rights advocate, they engaged Team Friday to manage the market research process and develop and deploy a digital marketing campaign that would help connect residents to their vital resources.
DMHC wanted to reach more residents that might benefit from their supportive services.
- Team Friday alongside our research partner ThinkNow, conducted comprehensive market research, including focus groups and stakeholder interviews, to understand consumer needs for sustainable health care access.
- Utilizing the findings, we developed a creative campaign featuring relatable individuals, enhancing message resonance and long-term engagement.
- We prioritized short-form video content for accessibility across social platforms, utilizing trends to maximize reach and sustainable engagement.
- The strategy was grounded in community-informed insights to foster awareness of health care access, enhancing sustainability in public health outreach.
- The six-month paid-media campaign launched in January 2024 in English and Spanish across
- Facebook, LinkedIn and Youtube. The total results included over 4.7 million views, 7.6 million impressions, 1.8 million engagements, and over 54k clicks. The campaign outperformed average government campaigns in reach, engagement, and CTR.

- Working with Good Rx’s internal research department, Team Friday supported qualitative research by interviewing Latinx consumers aged 18 - 55 years and older about their experiences and sentiments with the health care system.
- GoodRx was facing challenges engaging with the Latinx community in Los Angeles.
- Our research focused on interviewing diverse participants about their healthcare experiences and household practices.
- This research included gathering information on how participants were obtaining their prescription drugs, programs they were using, and brand awareness of Good Rx offerings.
- With the data, we identified critical insights and strategies to strengthen GoodRx’s connection with Latino consumers.
  - Developed best practices and recommendations for culturally attuned, language-accessible engagement and outreach.
  - Leveraging strategic opportunities for direct connection and collaboration with Latino communities.
- Supporting their internal team development and deployment of programmatic marketing assets tailored to the unique needs and health care behaviors of Latino audiences across the U.S.

- The Whole Foods marketing team approached Team Friday to help them cleverly re-ignite and re-engage the community with higher profiled partnerships in Los Angeles County as well as help expand their presence in the LA food ecosystem. Our engagement included visual identity, experiential design, partnership, and influencer strategy.
- Whole Foods was expanding with additional stores throughout LA County and wanted to connect with the LA food ecosystem in a meaningful way.
- Our team identified key stakeholders within the food ecosystem of Los Angeles and developed Fare Conversations - a dinner series that invited food influencers and advocates such as Los Angeles County Staff, Ron Finley, KCRW’s Evan Kleiman and Homeboy Industries for a night of community discussions, story-telling, and generative impact.
Five in-store partnerships formed including a local hire initiative and targeted workshops that supported local food entrepreneurs secure distribution within regional Whole Foods stores.