YOURTEAM
Michelle O'Grady Caballero
FOUNDER AND CEO
Michelle O’Grady Caballero is a thought leader and strategist in the fields of communications, narrative change, and storytelling. She leverages a varied career in lifestyle marketing, experiential, philanthropy, research, advocacy, branded program development, and strategic partnerships to create innovative solutions to complex communications problems. She advises foundations, nonprofit organizations, policymakers, and businesses on how to better develop engagement strategies using data, partnerships, content, and storytelling to shift culture and connect to communities - all through the lens of creating more belonging.
Michelle studied Marketing and Consumer Behavior at Woodbury University and has a Master’s in Media Psychology from Fielding Graduate University. She sits on the Board of Directors for The Washington Center for Technology Policy Inclusion, Advisory Board for Support Latino Business, and is a Google Next Gen Policy Fellow.
Ashley Gibbons
VP OF CLIENT SERVICES
Ashley Gibbons is a communications and marketing strategist with 17+ years of creating campaigns, narratives, and events that further impact clients' reach in nonprofit organizations, philanthropy, and business. At Team Friday, Ashley is a communications strategist working on impact communications strategy, marketing, and client partnerships. Ashley is also an organizer for social justice and has supported door-to-door campaign work, community outreach, and community convenings. Ashley has extensive experience in community organizing, outreach, narrative, and relationship building.
Ashley is active in several community organizations, including serving as a board member of Side Street Projects, a non-profit arts organization, for ten years. Since 2016, she has also served as an organizer with White People for Black Lives, an anti-racist collective and activist project.
Rigo Gonzalez
COO
Rigo Gonzalez is a marketing innovator with an entrepreneurial spirit and emphasis on partnership solutions. Over 16+ years of marketing experience has shaped a strong foundation in account, brand, and service development; especially leading cross-functional teams through the consumer & media landscapes. Rigo has a proven track record of success in business building & social awareness strategy. He has launched a number of new marketing & media practices, which have been scaled globally.
Sonja Brown
DIRECTOR OF STRATEGY
Sonja Brown is Team Friday's Executive Marketing Director with more than 20 years of experience in marketing and business development within Fortune 500 companies and regional brands, including Compass Group, Whole Foods Market, Coca-Cola, and The American Heart Association. She has led communications strategy and execution across matrixed organizations, aligning stakeholders toward a common goal. As a seasoned marketing and communications strategist, her experience includes strategy for brand awareness, new business acquisition, and crisis communications. She is passionate about mission-driven brands and organizations that strive to make a difference.
Diana Aguirre
SENIOR ACCOUNT EXECUTIVE
Diana Aguirre recently graduated from California State University, Los Angeles, with a Bachelor’s degree in Communications and a minor in Social Media. Born and raised in Los Angeles, this Guatemalan and Salvadoran is driven to help communities better understand each other to build stronger relationships.
Angela Herrera
MEDIA STRATEGY MANAGER
Angela Herrera is a seasoned digital communication professional with a diverse background in earned media, press relations, and social media outreach. With a career spanning both federal and state levels, including positions in the heart of Washington D.C., where she collaborated closely alongside the White House, Angela has honed her skills in managing online communications for many organizations. Her dynamic experiences have instilled in her a profound understanding of the ever-evolving landscapes of earned media and press relations.
Angela's expertise extends to her Public Relations and Earned Media Manager role at Team Friday. In this capacity, she has successfully landed and pitched stories to local media and made it her mission to focus on connecting with communities often left behind. Her work transcends traditional boundaries, as she is an active member of the Public Relations Society of America, staying at the forefront of industry trends and best practices. She is a strategic thinker, adept at crafting innovative solutions to complex communication challenges. Angela's unwavering passion is rooted in her desire to contribute to a more connected, informed, and engaged society.
Anna
SENIOR GRAPHIC DESIGNER
Anna is a Graphic Designer with more than a decade of experience with expertise in large-scale printing, branding, small press printing, and web design. Her previous clients included the Miami Heat, Miami Dolphins, Florida Panthers, Food Network, DIOR, Bacardi and many others. Anna will support the design creation, execution, and asset building for the creative deliverables.