At Team Friday, we believe culture is layered, multifaceted, and an essential element to our identity and practice. As a creative marketing agency deeply rooted in the intersection of communications, culture, belonging, and community, we prioritize cross-cultural competence and cultural responsiveness to ensure our work is inclusive, impactful, and authentic.

In today's market, with increased access to information and a greater desire for connectivity, sharing an authentic brand story helps foster trust and transparency with your audience. Consumers are increasingly seeking brands that resonate with their values. They want to engage with brands that are genuine, deliver on their promises and are transparent and consistent across touchpoints.

88% of consumers consider authenticity a key factor when deciding which brands to support (Stackla 2021). Here are insights on how to develop a brand story that is both compelling and genuine.

Corporate Social Responsibility has continued to gain attention over the years. The belief that businesses have a responsibility to society and the communities in which they operate has gained even more weight with Millennials and Gen Z. CSR initiatives can also help with employee retention and even benefit employees' mental health. We also know that consumers are basing their buying decisions on their shared values with businesses.

In the previous blog post titled Marketing tips if you don’t have a marketing department, we listed tips for getting an organization started with its marketing messaging. For a short refresher, here is the list of tips to start (and if you didn’t read the previous article, I suggest looking back at the 5-minute read).

We are thrilled to announce Team Friday has been recognized as a gold winner at the dotCOMM Awards for our work on the Mpox vaccine promotion and availability campaign for the Los Angeles County Department of Public Health. This remarkable achievement underscores our commitment to excellence in the realm of digital marketing and communication, and we couldn't be prouder of this recognition.